The ATV Search Engine is all about creating the best search results possible for anything quad-related. We want this to be the case not only for industry and enthusiasts, but for potential newcomers to the sport as well. This, of course, means that we have to weed out all flavors of undesirable Internet sites.
The bottom line is - more time riding, less time searching. The more time we save from trying to find stuff and from reinventing the wheel, the more time we have for important stuff like riding, voting, teaching and learning!
First, it is built on top of Google. Secondly, a search engine is only as good as the sources included to be searched. Increasingly, the web is polluted with old or bad information and with spam sites, link farms and other artificially created sites trying to trick search engines for results. We spend time "curating" the web so you don't have to.
The other big problem for general search engines is handling the context of your search. Do you mean 4x4 trucks or ATVs when you say "off road"? Or the simple but powerful example I like to use is comparing a search for "rhino" on QuadSearches.com and Google!
As of the beta launch, we have processed around 1,000 sites. We estimate that just as many legitimate ATV sites remain. In fact, we will be focusing efforts after the launch on getting more granular with the large and high quality web sites already in the index, as well as sifting through "the rest" of the web for ATV relevant information.
Funny you should ask! Our very first goal was eliminating any reason for someone not to use it, and so far we've come up with the following:
We have to be honest and say it is a bit surprising how bad existing link directories and lists are, even on some top-notch ATV web sites. But unless this is your focus, it is obvious the web is too dynamic to keep up with. On the flip side, your site does not look good on a list where half of the links are broken or have fallen into hands of spammers andsquatters. And half the remaining are only there through artificial promotion and provide a bad experience for people.
But mostly, we think most folks want to type one word into a box and get what they need directly. Google's trained people to expect that.
No. All the other sites we've seen can really be considered destinations, not a guide to the web. Our hope is that this service is useful to them just as it is to individuals. If you have a good ATV website, you can be found on QuadSearches.com by a growing network of pre-qualified searchers, without having to design your sites for robots and compete with "black hat" marketers.
We also don't compete in or dilute sponsorship real estate either, with advertising only as part of sponsored search results independent of QuadSearches.com
That is the idea, a sort of community marketing approach. We are at the point where the sport and the web have grown enough to need something like this. For example, most people can only truly be active in a couple forums and stay up on a handful of sites in depth at a time, and having a single place to go to find everything else will allow for comparative advantage to take place between the major forums and sites.
This is one reason we intend to offer topic list generation service and other tools for existing sites to leverage the system we are building. Focus on what they are doing best and not have everybody duplicating work.
The timing was right, with it becoming harder and harder to find things online and yet a ton of growth and expansion still remaining. If you think about the continued growth of our sport combined with the fact that a large percentage of people are just coming online and using it as primary news and research tool, it will meet a real need. There is a lot of innovation happening in web search overall, but I believe the best approaches and what you will see more of in the future are topic specific portals like QuadSearches.com.
The other story is that we are more interested in building whole platforms and not single web sites. For a long time everyone has been trying to build their own little thing, but the real benefit from the Internet itself and for our sport is making things that can be reused and leveraged by anyone where it makes sense.
I have also come to believe strongly in a long term viewpoint. While we do hope to run in the black on this first project of ours, the reality is that the more efficient and effective our market can become long term, that is good news for the Tetracurve vision of creating a successful experience company for quads and in line with our goal to make ATV individuals and industry smarter.
Keep up to date with all we are working on and thinking about at Tetracurve Talk, our official blog.